Reputation with Stuart Faught | LoL #12

Reputation isn't just a buzzword -- it's your most valuable asset. In this episode of Lords of Lending, hosts Shane Pierson, Stephanie Dunn, and Brian Congelliere are joined by special guest Stuart Faught, founder of Online Reputation Pros. Together, they explore how reputation impacts every stage of your business journey -- from gaining trust with lenders and sellers to attracting customers and scaling operations.

Stuart unpacks the real mechanics behind online reviews, credibility, and how perception shapes opportunity. This isn't about gaming the system -- it's about aligning your digital and real-world presence with who you actually are as an operator.

They dive deep into:

• The disconnect between actual experience and online perception
• Reputation as leverage during SBA deals and acquisitions
• Strategic timing for review requests
• Tools and frameworks for building sustainable, authentic reputations

Whether you're a first-time buyer, seasoned operator, or advisor in the space, this episode delivers tactical insight and mindset shifts that can improve how others see -- and trust -- your business.

What does your reputation say about your business? In this episode, the Lords sit down with review industry expert Stuart Faught to break down what reputation really means in lending, operations, and growth. Whether you're trying to build trust with a lender or stand out in a crowded market, your digital presence matters more than you think.

Timestamps:

00:00 - Intro: Why reputation is everything 02:30 - Stuart Faught's background and Online Reputation Pros 06:00 - The disconnect between real experience and online perception 10:15 - How reputation impacts SBA deals and acquisitions 15:00 - Strategic timing for review requests 20:30 - Tools and frameworks for building authentic reputations 26:00 - Reputation as leverage in business growth 32:00 - Common mistakes business owners make with their online presence 38:00 - Building a sustainable reputation strategy 45:00 - Final thoughts: Align your digital presence with who you are